Sofia
The Sofia project was created to raise awareness among parents about the risks of childhood choking. To capture their attention and generate interest in this issue, we used a colorful and appealing illustration designed specifically to connect emotionally with parents and motivate them to learn more about preventing these dangers.
When I was assigned to the project, it was already in its early development stages. My main contribution was to unify the illustration style across all visual elements, ensuring that the portrayal of different foods—both in terms of their risks and benefits—was cohesive and consistent. This approach gave the project a clear, recognizable visual identity, making it easier to communicate the message to parents.
The illustration style I implemented is based on simple geometric shapes, which add clarity and simplicity to the visual representation. These shapes are complemented by textured shadows and contrasting colors, creating a design that’s not only attractive and accessible but also highlights key information effectively.
2024
Social media
Illustration
