Mecspe
Mecspe is Italy’s leading manufacturing trade show and one of the most important in Europe. The goal of this project was to modernize its visual identity to reflect the innovation and future-focused approach it represents, using a contemporary design that communicates its industry leadership.
Visually, Mecspe had an outdated image, both on social media and on its website. The graphic style seemed more aligned with trends from the past decade, which impacted its ability to connect with a modern audience. Additionally, the website was primarily designed for desktop, overlooking usability on mobile devices—something essential today.
With this in mind, we decided to refresh its visual identity, focusing on two key elements: typography and the color blue. These elements became central to the new design, helping to convey a sense of modernity and professionalism while preserving the brand’s essence. The typography was chosen for its contemporary and legible style, while blue—a color associated with technology and trust—remained a visual cornerstone, but with a fresher, more vibrant treatment.
2024
Brand Identity
Web Design
Social Media
