FamiErlebnis
This project focuses on brand design for a Swiss startup that sells books with coupons, allowing families to access activities and experiences more affordably and conveniently.
The primary goal of this project was to create a brand that appeals to both kids and parents. For kids, the brand needed to convey a sense of fun and energy, while for parents, it needed to feel trustworthy and convenient. To achieve this, we developed a visual identity that combines vibrant, cheerful colors, rounded typography that evokes warmth and approachability, and simple yet expressive illustrations that effectively connect with both audiences.
Once these foundational brand elements were established, we moved on to designing printed materials and developing the website, ensuring visual consistency and clear messaging across all touchpoints. We are currently working on the mobile app design, with the same focus on accessibility, functionality, and visual appeal, to offer users a complete and intuitive experience.
2024
Brand Identity
Web Design
Illustration
