Rols
In this proposal, the objective was to modernize the visual language of Rols, an Italian cosmetics brand serving renowned firms. At the same time, this renewal needed to be reflected across its digital channels.
Given that the client is a prominent company in the Italian cosmetics sector, its visual identity needed to be updated to reflect its position and relevance in the market. This led us to rethink the brand's identification, evolving from a monochromatic, flat color scheme to a more dynamic palette with gradients and textures inspired by the natural ingredients in its products. This new aesthetic not only revitalizes the brand's image but also highlights its connection to nature and the quality of its formulations.
Additionally, since its social media presence was limited and inconsistent, we decided to implement specific sections that would not only showcase the products but also convey the brand’s deep expertise in the field of cosmetics. Primarily through videos and informative capsules, these new sections are designed to position the brand as a trusted authority in skincare, strengthening its connection with consumers and expanding its reach on digital platforms.
2023
Brand Identity
Social media design
